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Editor

Gareth Pollard

Everything published on arsenal.cards carries this byline. Gareth Pollard is a pen name — the editorial desk behind the site, not one person's government name.

Why this site exists

arsenal.cards covers Arsenal FC cards — the players worth collecting, the sets they appear in, and what is actually available to buy right now. Team collecting is its own discipline: you are tracking a roster that turns over, legends whose cards were printed in eras with completely different rules, and rookies whose first cards land across four or five products in the same year. This site keeps that straight in one place.

The perspective is a working collector's, not a press office's. What the byline stands behind is checkable: every price shown is a live marketplace number, and every set fact is sourced rather than guessed.

How a page gets published

Five rules, applied to everything here:

  1. 1

    No made-up prices — ever

    You will not find a "book value", a price estimate, or a projected return typed into an article here. Card values move weekly, and a number written once is stale by the next weekend. Where the market matters, the page shows live marketplace listings with real current bids instead.

  2. 2

    Availability is checked daily, not written once

    Every product listed is re-checked against its live retailer listing every morning. Sold out gets labelled sold out rather than quietly left up, and dead listings are swapped or dropped automatically.

  3. 3

    Card logistics over hype

    Which set a card actually falls in, prospect auto vs. official rookie, parallel and refractor ladders, print windows — the details that are annoying to track down and stay true for years. That is the spine of the site; buying advice sits on top of it.

  4. 4

    Money is disclosed on every page

    This site earns through affiliate links (Amazon Associates and the eBay Partner Network) and display ads. Nobody pays for a ranking, a review, or a spot on a list, and no brand sees a page before it publishes.

  5. 5

    Corrections get made, not buried

    If something here is wrong — a set name, a rookie-year claim, a broken listing — send it in and it gets fixed, with the page date updated so you can tell.

Recently under this byline

7 published pages carry it.

Get in touch

Corrections, something misclassified, or a listing that has gone dead: send it over. More on how the site is run and funded on the about page.